This was so great. I’ve been in marketing / BD roles for more than a decade and this was the most informative comprehensive lesson in digital marketing I’ve ever seen / read. A couple of years ago I took a bunch of courses in digital marketing at RMIT and this was 10x more informative. I work in B2B NFP in wellbeing / education sector. So even though this isn’t exactly tailored to that business there is still lots of great lessons I can apply. We’ve tried ads in the past that haven’t been successful and whilst we knew generally why, this post provided a very succinct clarification on exactly what bit we got wrong / hadn’t considered properly. Please can you do more of these for other marketing / growth related topics?
Johanna, thank you so much for this. Makes my day to know it was helpful and yes, lots of lessons that are still applicable in the NFP sector.
Yes, will definitely do more content like this on marketing / growth. If there are any specific areas / questions you'd like covered, just let me know.
This was so great. I’ve been in marketing / BD roles for more than a decade and this was the most informative comprehensive lesson in digital marketing I’ve ever seen / read. A couple of years ago I took a bunch of courses in digital marketing at RMIT and this was 10x more informative. I work in B2B NFP in wellbeing / education sector. So even though this isn’t exactly tailored to that business there is still lots of great lessons I can apply. We’ve tried ads in the past that haven’t been successful and whilst we knew generally why, this post provided a very succinct clarification on exactly what bit we got wrong / hadn’t considered properly. Please can you do more of these for other marketing / growth related topics?
Johanna, thank you so much for this. Makes my day to know it was helpful and yes, lots of lessons that are still applicable in the NFP sector.
Yes, will definitely do more content like this on marketing / growth. If there are any specific areas / questions you'd like covered, just let me know.